Greenwood Publishing, Impressions and Content Directions To Boost Book Discoverability Via Digital Object Identifiers (DOIs)
New York, NY, August 17, 2004 - Greenwood Publishing Group, one of the world’s leading publishers of reference titles, academic and general interest books, texts, books for librarians, professionals, and electronic resources, and Impressions Book & Journal Services, a leading composition and publishing services firm specializing in books and journals, announced their agreement with Content Directions, Inc. to implement Digital Object Identifiers (DOIs) to aid in the online marketing of Greenwood Publishing titles.
“Whenever someone encounters one of our DOI-enabled book titles anywhere on the Web, not just on our own site, they have instant access to all related titles by subject or by author, to additional information about the book, and to our shopping cart. We can also encourage viral distribution of our book titles onto author sites, online reviews and subject-specific web portals via CDI’s ‘Add this Link to Your Site’ feature.”
“Greenwood is excited to deploy MultiLinked DOIs as a way of helping our customers cut through the clutter of the Web to find our books.”
For live examples of DOIs applied to Greenwood titles, click on any of the following DOIs:
“The DOI is one of the core technologies of the digital era. It has been widely used in journal publishing and now book publishers are taking advantage of it at an accelerating pace. We’ve teamed up with CDI because their MultiLink™ technology provides a sophisticated, effective foundation that uses the DOI to dramatically increase visibility, access, and sales for book publishers.”
Bill Kasdorf, President of Impressions
“We are especially pleased with the Greenwood success because it validates our commitment to offering DOI implementation through active partnerships with other companies. The DOI is something that benefits all the players in the value chain, and we are committed to working with all these parties, and sharing the revenues appropriately, so as to accelerate the adoption of this powerful business enabler.”
David Sidman, CEO of Content Directions, Inc. (CDI)
About the Digital Object Identifier (DOI®)
Wherever the DOI is encountered – on Web sites, on Search Engines, within product reviews, within emails, and even within downloaded content – it always brings the user back to whatever information or services the publisher wishes to offer. Furthermore, these links are always up-to-date because they are served from a central DOI record maintained in a global directory (somewhat akin to the DNS system that routes domain names).
For more information, contact:Tina Aridas
Deputy Manager, Marketing & Press Relations
CONTENT DIRECTIONS, INC.
About Greenwood Publishing Group
About Content Directions, Inc. (CDI)
In addition to actually registering DOIs (as the first commercial DOI Registration Agency), CDI provides consulting on how the DOI can increase an organization's revenues and cut costs. Additional information on the DOI and on CDI’s products and services can be found at http://www.contentdirections.com. (For live examples, see http://doi.contentdirections.com or visit http://www.contentdirections.com and click “Live Customer Examples.”
About Impressions Book & Journal Services
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